Bright Ideas … Part 2
More of the year's smartest sales secrets and top tips
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Amp up trade-show promos:
Business-card CDs are unique trade-show promotions, and offer a functional solution to distributing large amounts of information about products and services.
—Robert Victor, marketing manager, CD Source Direct
Sweeten the deal:
For real-estate agents, chocolate-covered pretzels were a great way to show customer appreciation and generate referrals.
—Sheila Curtis, sales agent and sales manager, Prudential Reddington Realtors
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Compiled Christen Gruebel
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