Bright Ideas … Part 2
More of the year's smartest sales secrets and top tips
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Amp up a small promotion:
Add a coupon or scratch-off to a candy or mint box to maximize the promotional value of the item.
—Brett Hersh, president, Admints & Zagabor
Try a calendar:
Custom calendars, planners and diaries offer daily visibility and educational real estate for PhRMA promotions.
—Margit Fawbush, marketing manager, Norwood Promotional Products
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Compiled Christen Gruebel
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