Bright Ideas … Part 2
More of the year's smartest sales secrets and top tips
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Embrace creativity for PhRMA compliance:
Think about how patients use the drug, what the doctor can do to educate them about it and how the patients will care for themselves afterwards.
—Bonni Shevin-Sandy, president of Dard Design and vice president of Dard Products
Choose sizing wisely:
Kimono-style bathrobes lend themselves better to the one-size-fits-all concept than do traditional shawl or hooded robes.
—Sy Eren, vice president, Terry Town
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Compiled Christen Gruebel
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