European retailer Primark faced major backlash after its release of a T-shirt for "The Walking Dead." According to BBC News, the T-shirt featured the phrase "Eeny Meeny Miny Moe" alongside a baseball bat wrapped in barbed wire. Critics said the T-shirt depicted a rhyme with a racist origin, and therefore should be pulled.
Primark's intention was to represent a notorious scene from "The Walking Dead." Seemingly, the company did not know about the phrase's racist history.
"The T-shirt in question is licensed merchandise for the U.S. television series, 'The Walking Dead,' and the quote and image are taken directly from the show," Primark said in a statement. "Any offense caused by its design was wholly unintentional and Primark sincerely apologizes for this."
In response to the backlash, Primark pulled the T-shirt from its stores.
While the T-shirt garnered plenty of criticism, there has also been a surge of critics attacking the original commentators. Many are saying shoppers are too sensitive, and that Primark should not have pulled the tees.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.