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Primark's intention was to represent a notorious scene from "The Walking Dead." Seemingly, the company did not know about the phrase's racist history.
"The T-shirt in question is licensed merchandise for the U.S. television series, 'The Walking Dead,' and the quote and image are taken directly from the show," Primark said in a statement. "Any offense caused by its design was wholly unintentional and Primark sincerely apologizes for this."
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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