Preferential Treatment
Why your clients will want orders that are made in America
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Denny insists that even if clients aren't partial to homemade goods, they are won over by their other perks. "They're buying American because they know they can get a good price and delivery when they need it," he said. "That they're proud that it's an American thing, that's maybe a small percentage of it. That they get the stuff and they have a successful event that they couldn't have planned for way, way in advance, that's the story every week."
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- Companies:
- Garyline
- Humphrey Line
- Places:
- America
E
Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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