Preferential Treatment
WHY SELL 'MADE IN THE U.S.A.'?
Ellis enjoys competing with importers and has many stories of overseas orders that went wrong. One distributor prepaid for 35,000 folios from a Chinese factory and received the wrong item less than a week before a client's event. A retailer bought 120,000 bracelets designed for preteen girls that contained significant amounts of cadmium. Those sold had to be recalled and the remaining stock was useless. "I love being able to deliver the product the client wants, done properly, and shipped and completed on time," Ellis said. "So yes, I love competing with imports. It's both from a product-safety perspective and a customer-service perspective."
- Companies:
- Garyline
- Humphrey Line
- Places:
- America
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.