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DOOR NO. 3: FABRICS AND INNOVATIONS
Many times, choice of fabrics for a hat promotion depends on where the end-user is located. Karlicek pointed to heavy, brushed cotton; polynosic (water-resistant) fabric; or wool blends as being a preference for northern markets, as the climate is cooler. On the other hand, “Southern markets prefer lighter weight caps, mesh caps, and more breathable materials,” he said.
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- Companies:
- Headwear USA
- Otto International
E
Christen Gruebel
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