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DOOR NO. 1: CUSTOMIZED LOOKS
“The great thing about caps is that when you create a custom piece for an end-user, it can be tailored to be very conservative and subtle, or loud and over the top,” reported Tony M. Karlicek, CEO of Frederick, Maryland-based Headwear USA. For a product that is “an American tradition,” as Karlicek describes it, customization can go a long way to help differentiate a brand from just another old baseball hat. At Otto International, Ontario, Calif., customers can personalize their custom orders to the last detail with options such as visor type, color, closure and decoration applications, said marketing manager Yvette Acevedo.
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- Companies:
- Headwear USA
- Otto International
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Christen Gruebel
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