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DOOR NO. 2: IMPRINTING SOLUTIONS
Embroidery and screen printing/heat transfer are the industry’s standards when it comes to adding a logo, Acevedo noted. “Embroidery is effective if you are looking for a long-lasting product. [The] color won’t fade and it is washable,” she added. Because of its benefits, this option is higher-priced than the alternative, screen printing, which is quick-to-
produce and inexpensive—more conducive for an easy promotional giveaway. Yet, the method does have its drawbacks. “The downside to screen printing/heat transfers is that the application may not last as long, there may be fading or peeling,” said Acevedo. Plus, it is limited to certain types of fabrics.
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- Companies:
- Headwear USA
- Otto International
E
Christen Gruebel
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