My Best Promotion: Ed Levy
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PM: What items did you use for the promotion, and why?
EL: 64 percent of the sales in our industry are things you wear, things you write on, things you write with, things you drink from and things you carry. So it was a t-shirt, a notepad, a pen, a water bottle and a tote bag.
PM: What was the promotion’s goal, and what did you do to make that goal happen?
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- Companies:
- Washington Vinyl & Leather
- People:
- Ed Levy
E
Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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