My Best Promotion: Ed Levy
PM: What did you like about the promotion, and why?
EL: One, it just exemplified our positioning in the market that we are not a commodity-driven company, that our creativity can really make a difference in the way that people’s brands are perceived, and that we can also create promotions using promotional products as tools of measurement. So for whatever you’re doing that has a cost to something and isn’t just handing something out hoping people will call, this has a call to action in the letter and you know that if you spent five thousand dollars, your return on objective is measurable. So if you spend five thousand bucks and you get 20 meetings, and of those 20 meetings you get four sales, now it’s qualitative and quantitative. So every time you spend five thousand bucks you know you’ll get four sales on average versus just sending this out saying ‘this is cool’ hoping you get a sale.
- Companies:
- Washington Vinyl & Leather
- People:
- Ed Levy
Brendan Menapace is the content director for Promo+Promo Marketing.