My Best Promotion: Ed Levy
EL: The goal is—because I hated cold calling—that I created something that really explain the capabilities of Edventure without having to make a cold call and let our actions speak for themselves. It was something that showed we could take five basic items that everyone loves to buy, and package them differently with a creative graphic treatment and create something meaningful, memorable and measurable out of it versus just, ‘here’s a pen, here’s a water bottle, here’s a T-shirt.’ We put a creative strategy into it. I would send these out and I’d say four out of five people would call me unsolicited so I really only had to follow up with one out of five people to make sure they got the box because everyone saw it and would just call me to tell me how cool it was.
- Companies:
- Washington Vinyl & Leather
- People:
- Ed Levy
Brendan Menapace is the content director for Promo+Promo Marketing.