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It was a huge success. I always follow up at the associate level after a launch, and as soon as I walk in, they ask, "What's next? That was so fun!"
PM: What's one of the best decisions you made with the promotion, and why?
RB: Spending time at the stores asking the associates, "What works? What doesn't work? What do you like to see and what [don't you like to see]?"
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Michael Cornnell
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