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Promo Marketing: Could you briefly describe a promotion that you consider one of your best?
Rachelle Boyer: We are fortunate to work with a top OEM* phone device manufacturer. The challenge they run into is how do they, at a store level with the carriers, create excitement for their device? We had recently created a successful Black Friday launch kit, and the client came back to us this spring and said, "OK, we're looking for another one."
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Michael Cornnell
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