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Our client wanted to create a fun launch kit, which would create awareness/hype around their new, fun device. We assembled 3,000 kits, which would provide key selling points of the device, tips and reminders to keep the OEM at the top of the mind of 25,000 carrier store associates (not an easy task). We created a soft-sided cooler (which doubled as a sales incentive piece). Inside the cooler, we assembled individual cinch sacks kits which included a Frisbee, luggage tag, beach ball, grip dot, microfiber cleaning cloth, along with collateral providing key selling points of the device along with some much-loved snacks.
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Michael Cornnell
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