Lessons from Amazon's Warehouse Game Promo: Reward Employees, Allow them to Choose their Gift, But Don't Get OSHA Involved
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We've seen instances where branded merchandise is so popular that people will pretend to work at a place to get it.
In some ways, Amazon should not be the model for how a business operates. This won't shock anyone in this industry to hear. But, this program also shows the appeal for a promotional campaign that allows the end-user to select what they want, rather than receive something picked out by someone else.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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