A Good, Long Drive
Moving away from more expensive premiums like shoes, golf kits are cost-effective products which keep the permanence and gameplay relevance of a more expensive giveaway. Kits vary in composition, containing products like tees, ball markers and towels, along with the required golf ball or two, often contained inside a water bottle. Hayes explained the reasoning behind packing the items together. “It allows you to put your logo on more than one area, so it’s really strong branding in that sense,” he said, and added that while golf balls are great promotions, pairing them with other, more elaborate take-home items helps the brand survive after the tournament. “It’s a complete package that they can use during the tournament and afterward,” he stated.