A Good, Long Drive
Learn the swing of golf promotions
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Because they are so key to the game, and can be produced so cheaply, Hayes named golf balls as commodity items, meaning it can be very difficult to make a profit with them without creative planning.
Offering a solution, Wiegand recommended first considering the ball’s end-user and matching the price point to the company’s needs. “If you’re giving them out as gifts with the company logo on it, you’re going to use a higher-end golf ball,” he said. “If it’s for an event, and you’re trying to get the most bang for your buck, you’re going to go with the Wilson Ultra or the Top Flight XL,” two balls Wiegand had pointed out as being high-value and high-quality.
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Michael Cornnell
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