A Good, Long Drive
Learn the swing of golf promotions
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Kellie Costa, custom marketing manager for Acushnet Company, parent company of the Titleist, FootJoy, Cobra and Pinnacle brands and based out of Fairhaven, Mass., emphasized the importance of brand names even for golf balls. “Being able to offer a customer a product that adds to the branding value of their own company is extremely important and should not be overlooked,” she explained. “A distributor should offer their customers the best golf balls and not just the golf balls they make the most margin on,” said Costa, adding companies typicially prefer to co-brand with product lines that have popular name recognition.
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Michael Cornnell
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