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Forty-five years ago, in June of 1967, Dick and Kay Schmidt founded National Premium. What began as a part-time business of selling promotional products from a small room in the Schmidt house has turned into a multi-million dollar company with a strong global presence.
GOLF IS A game of increments and minutiae. Misjudge a stroke by one millimeter, and a killer drive ends up being a killer search through the woods. Appropriately, golf promotions require the same kind of precision. A campaign that is even slightly off can land product meant for a promotional hole in one right into a sand trap.
