Cloudy with a Chance of Sales
Keep end-users covered by getting smarter about umbrella promotions
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COVER YOUR BASES
What is clear is that one simple umbrella is quite technical with many features and capabilities. "Sell innovation. More than ever, clients are asking distributors for new products [and] ideas," Nanus said. "There are lots of exciting new umbrella products with very high perceived value. If the distributor can source unique product then they are truly providing strong service and therefore should be able to work on better margins."
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- Companies:
- AAA Umbrella
- Storm Duds Raingear
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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