Cloudy with a Chance of Sales
Keep end-users covered by getting smarter about umbrella promotions
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The latest advent in umbrella print technology is in heat transfers or "cool transfers." This technology has become very popular because it enables easy multicolor/four-color process logo reproduction on the umbrella fabric. But this is another case where buyers should beware. "Due to the waterproof coating applied to nylon and polyester umbrellas, heat transfers have proven to not be permanent over time and may peel. Application and quality of transfer is important," noted Libman.
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- Companies:
- AAA Umbrella
- Storm Duds Raingear
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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