Cloudy with a Chance of Sales
Keep end-users covered by getting smarter about umbrella promotions
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A high-quality umbrella may be taken for granted most of the time, but when the umbrella underperforms in the middle of a big storm, the memory lingers. So what should you be on the lookout for? Inexpensive umbrellas will show weaknesses in the frames, fabric and handles. The shafts break, the fabrics bleed, the handles crack and they may not open properly—all instances you don't want your clients facing in a storm.
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- Companies:
- AAA Umbrella
- Storm Duds Raingear
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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