Cloudy with a Chance of Sales
Keep end-users covered by getting smarter about umbrella promotions
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On the flip side, there are some must-have features to look for when shopping umbrellas. "Folding umbrellas [are adopting an] auto-open/auto-close feature," Nanus said. "This new design enables the user to more easily close the umbrella. Vented technology [is a] major trend to add vents to many umbrellas so that in a heavy gust of wind, the umbrella will not invert." He further advised distributors to look into umbrellas that have been tunnel-tested to guarantee the vents are effective.
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- Companies:
- AAA Umbrella
- Storm Duds Raingear
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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