A Breath of Fresh Air
How outdoor products can improve your attitude and your bottom line
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TO SUMMER-IZE
Regardless of economics, employment statistics and budgets, outdoor products are still in recovery mode. Lines explained, "The leisure/camping market has struggled along with the rest of the industry. However sales are rebounding this year, and we look for further gains into next year. This market niche is great because it gives the distributor an opportunity to think outside the box and stretch their product offering."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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