A Breath of Fresh Air
How outdoor products can improve your attitude and your bottom line
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Lines noted the importance of seasonality. "Spring is the time to close sales. Sell to this market early in the year, while inventories are plentiful and opportunities abound," he said. But spring isn't the only time to seal the deal. "Late summer is the other popular time for these products, primarily in the picnic and tailgating arenas," Lines said.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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