A Breath of Fresh Air
How outdoor products can improve your attitude and your bottom line
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HOW TO GET 'ER DONE
While outdoor markets tend to hold up well in tight financial times—because they cater to within budget "staycation-type" leisure time activities—there is still skill required when it comes to making the sale. "[Distributors] need to make sure they know the products they are selling and the market they are selling to," said Bernie Trowbridge, vice president of Dallas-based Redline.
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- Companies:
- Redline
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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