A Breath of Fresh Air
How outdoor products can improve your attitude and your bottom line
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By far the most important educational point in selling outdoor promotional items is finding products that will stand up over the test of time. Distributors don't want to have an end-user in the middle woods have a product fail or fall apart on them, because sometimes a memory can last a lifetime. "For the maximum benefit to the gift-giver over the long term, it pays to pick quality products with durability, high potential for brand exposure and universal appeal," Mehta stated.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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