How Brands like Pizza Hut Harness The Idea of 'Newstalgia' For Timeless Promos
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From a marketing perspective, it’s a simple way to appeal to an audience. But, the trick is to keep them interested and position your client as a viable brand of the future, too. Use the throwback logo, but integrate a QR code for social media tie-in. Drop an apparel capsule that could rival the likes of Supreme, but tell a brand story about using environmentally-friendly materials and processes. Go with a more minimal logo, but for the purpose of integrating it into other media. Include a vinyl record as a promotional product.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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