How Brands like Pizza Hut Harness The Idea of 'Newstalgia' For Timeless Promos
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Call it "Hut Couture." 😎🍕 The new Pizza Hut Tastewear™️ collection is here. Grab yours before it's gone at https://t.co/iCu9hkicnr pic.twitter.com/CLcgnzMVJA
— Pizza Hut (@pizzahut) July 27, 2021
“[Customers] tell us how much they loved [the plastic cups] growing up, and wonder if the soda tastes better in them,” Pizza Hut CMO Lindsay Morgan told Adweek.
Within the fast food realm, it’s a lot like what Burger King has done with its own identity and packaging—returning to old logos, but keeping things current by exploring eco-friendly materials and reusable packaging.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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