How Brands like Pizza Hut Harness The Idea of 'Newstalgia' For Timeless Promos
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“New” also means keeping up with apparel trends—like the idea of capsule drops—and using social media.
Pizza Hut's apparel and accessory capsule as part of the “Newstalgia” campaign includes jogger pants, a track jacket and slides all integrating the table cloth design of old Pizza Hut restaurants. It also includes a gold-plated chain, T-shirt, and red plastic cups that customers remember using in restaurants.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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