Hazard Fixers
From first-aid kits to flashlights, safety items are useful to everyone at some point, so providing these products gives end-users much-needed security. "Generally speaking, people like to feel safe, and the gift of safety accomplishes that," Michael Gisser, executive vice president of Superex, Toronto, Canada, said. "And it also shows your clients—maybe more so than with another type of promotional product—that you really care, because it's not something that sits and gathers dust but it's something that's [for] personal use that will help keep you safe or make life easier by having a really, really useful product," Gisser added.
- Companies:
- Justin Case
- Superex Line
- People:
- Michael Gisser
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.