Hazard Fixers
Safety items can also tie into fundraising efforts, Brenda Cameron, marketing manager for Justin Case, Atlanta, Ga., mentioned, citing a parent-teacher association's search for an item to sell for its annual spring fundraiser. The PTA previously raffled off tickets and sold chocolates, but one year it was raising money for a school playground. "The distributor presented the Justin Case first aid wallet, a practical way to tie in the 'summertime bumps and scrapes' with the new playground," she noted. Every student sold 12 kits at $15 each, and the school raised more than $5,000 for the playground.
- Companies:
- Justin Case
- Superex Line
- People:
- Michael Gisser
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.