Hazard Fixers
4 tips to keep end-users safe at home, in the office and on the road
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Keep in mind that safety products are practical and functional, and therefore will be used over a long period of time, providing a constant and fond reminder of the brand. "When selling safety products, distributors should focus [on] the 'goodwill' factor," Cameron mentioned. "The recipient is going to appreciate and feel good about receiving the product, and that feeling will be attributed to the company that gave them the product."
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- Companies:
- Justin Case
- Superex Line
- People:
- Michael Gisser
E
Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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