Hazard Fixers
3. Consider Power-ups
While the power station has been around for more than 30 years, its newer, smaller relative—the power bank that charges smartphones, tablets and other electronic devices—has become a popular seller, too. It is a hot item because it offers users a different sense of security. Aside from a phone's possible use in an emergency, this product also has expanded the safety category. "It's not always about being safe," Gisser said. "It's also 'Is a product really useful?' and 'Does it make life more pleasant?' because if we're always just preparing for safety, what's the use? Life should be sweet a little bit, too. And being able to charge your smartphone and have it right then and there so you can continue whatever you do with your smartphone is nice."
- Companies:
- Justin Case
- Superex Line
- People:
- Michael Gisser
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.