Gold Bond Launches Viral Campaign For X-One Mug
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Chattanooga, Tennessee-based Gold Bond announced it is launching a viral marketing campaign for its X-One Mug. The campaign, already underway, is based on the creation of an X-One Mug Facebook page and encourages fans of the mug to post pictures of the mug in use or in unique places. Karen Sherrill, marketing director for Gold Bond, said the goal of the campaign is to engage customers. The campaigns creation was based on the 1964 children's book, Flat Stanley, by Jeff Brown and the subsequent children's letter writing campaign it inspired.
0 Comments
View Comments
Related Content
Comments