Gold Bond Launches Viral Campaign For X-One Mug
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From Gold Bond:
Gold Bond Launches Viral Campaign For X-One Mug
Word of mouth, or viral, marketing, counts on a great idea developing a life of its own and spreading quickly. The concept is simple–let your fans carry your message. But WOMM campaigns are tricky and unpredictable. It helps when you’ve got a product that is unique, and an idea that is both easy and fun. In walks the X-One mug, the “go” mug that, according to its Facebook profile, loves beverages and travel; after all, it’s a travel mug.
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