Gold Bond Launches Viral Campaign For X-One Mug
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
“Like the character in the book, X-One has a personality and loves to travel which makes him uniquely viable for a campaign like this one,” according to Mark Godsey, President, Gold Bond. Godsey admits to being a bit skeptical when the campaign was first presented. “As it turns out, the campaign is a great fit for this particular mug because of its unique styling that makes it especially appealing to young adults.” Godsey points to the campaign’s spread among college students and young professionals who have helped shape his persona by selecting his destinations and captions.
0 Comments
View Comments
Related Content
Comments