Gold Bond Launches Viral Campaign For X-One Mug
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“The concept is engagement,” according to Karen Sherrill, director of marketing. “Traditional advertising mediums offer a message while holding customers at arm’s length. Only promotional products have the ability to engage customers." She added that promotional products offer the unique ability to combine this engagement and social networking to create a message that spreads. The result is community where your product is the center, the glue.
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