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Jeff Wright, design director at PremiumWear, Grand Rapids, Mich., echoed that sentiment. “Earth tones and eco-related colors like blues and greens are … becoming increasingly popular.”
Eiseman pointed to shades of hunter and pine-tree green as being the most directional for the upcoming year, though Mike De La Vega, operations at Santa Ana, California-based Article.1 Apparel, mentioned that for organic items, raw neutrals such as olive are continually requested. “A lot of customers that come in and are new to the organic game, stick to the earth-tone colors … for some reason, they associate that with organic,” he added.
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Christen Gruebel
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