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Suppliers irritated about mailing catalogs after trade shows, distributors react
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The more technologically savvy respondents pointed out that catalogs can easily be put onto CDs, which would dramatically reduce mailing costs and would make it easier to hand out catalogs at the shows since they weigh very little and are small. Indeed, many of the problems for both the distributor and supplier could be fixed through digital catalog technologies.
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- Companies:
- Promotional Marketing
Laurence Liss
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