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Suppliers irritated about mailing catalogs after trade shows, distributors react
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Still, distributors need to be more mindful in their catalog requests. As suppliers continue to spend more to ship catalogs, distributors will feel the pinch in increased product costs. When distributors request catalogs they do not need or want, they are increasing printing and manufacturing costs for everyone. This doesn’t mean distributors should stop asking for catalogs, but it does mean they should take a moment to consider if the products of a company are suited to their clients’ needs. If a distributor is not willing to take the time to sell a product, then why ask for the catalog?
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- Companies:
- Promotional Marketing
Laurence Liss
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