Mail This!
Suppliers irritated about mailing catalogs after trade shows, distributors react
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“Maybe suppliers need to slow down the process and gather more info and develop relationships.”
It seems suppliers need to look a little further down the road. The promotional products industry is largely concerned with generating new business or supporting existing business through giveaway items. Just as the distributor’s customer will have to give away many items to turn one end-user into a new client, so must the distributor give away much time and many samples to these customers in order to make the sale. In the same way, suppliers must be prepared to give away many catalogs for just one order. The added catalog shipping costs should be expected and factored into the show budget.
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- Companies:
- Promotional Marketing
Laurence Liss
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