What's in Store
For Royal Crest Promotions, reorders are also very high. Pegg noted that once sold these accounts are easy to manage with many points of service opportunities. "Reorder ratios are 85 percent annually from the same customers every year for the same product, same time of year," she said.
Next to massive reorders there is another upside to the retail sector. Jenkins mentioned that for Pioneer Balloon, these orders are typically the companies largest spot orders and all that product in the commerce stream gives their own brand a boost. "The large size of the orders [offers] broad exposure of our products in the consumer market," he said. The vast exposure of the brand and the product helps with the referral networking needed to make it in the retail market and keep their product line top of mind to other buyers for other promotions.