What's in Store
Connecting, closing and reselling within
the retail market
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The second opportunity, chain stores and franchises, is an arena where the going is a little tougher. "Chain stores and franchises are very tough to penetrate," said Seradarian. "Everything is based on connection, connection, connection and price, price, price. First you have to find the correct buyer for your product. Every buyer in the chain store has already worked with a supplier before and over the years, befriends and favors that distributor/supplier over a new one," she continued.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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