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Connecting, closing and reselling within
the retail market
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For Pacobond Inc., a knowledge of basics is all that is needed. "In our case, the distributor should have basic knowledge of bags, meaning he should know how the bag is made and what makes our product different than others," said Seradarian. "[A distributor] doesn't have to have design skills or come up with the promotion design. We can guide the distributor before the order is confirmed, and once the order is confirmed, we will take over and take care of all the manufacturing details until the order is shipped."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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