What's in Store
Connecting, closing and reselling within
the retail market
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Making It Happen
As a distributor, you may be wary of going after these accounts for fear that you should be able to design the promotion, and with a big name brand or an exclusive boutique you feel you don't have the skill set to make the right impression during presentations or pitches. But this fear is unwarranted. The distributor's number-one job is to land the account, suppliers who specialize in this niche can handle the rest. Pegg explained, "We virtually render samples with logos where people would like to brand items or show concept for presentations."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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