What's in Store
Connecting, closing and reselling within
the retail market
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Mark Jenkins, MAS, sales director for Pioneer Balloon, Wichita, Kan., noted too that it's difficult to land and cultivate the business, however the rewards are well worth the efforts. He added, "The biggest sales opportunities are within chain stores and franchises," but it's getting a foot in the door that can be tricky. He explained the key is traditional networking, pursuing referral avenues and memberships within trade organizations.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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