Colorado Brewery Faces Unprecedented Merchandise Demand After Nightclub Shooting Heroics (For Better or Worse)
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It's a tough situation to be in. A small, family-owned brewery in a relatively small city that just opened in 2018 would not be the obvious choice for a nationwide merchandise run. But, in the blink of an eye, like the family said after the tragedy, life can change.
This is a story of multiple blessings and curses. A small business is getting attention it otherwise might never have received, but it comes on the back of a horrific tragedy. And, with that demand, comes a labor process they were not prepared for, and it's caused unfair backlash from consumers.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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